Health Mart Rolls Out Local Marketing Program
WEDNESDAY, NOVEMBER 6, 2013
Chain Drug Review
SAN FRANCISCO — Drug store franchise Health Mart has launched a new Local Marketing Support program, designed to help pharmacy owners promote themselves as community health care providers as well as develop new revenue streams.
The McKesson Corp. subsidiary said Wednesday that the program provides matching funds and serves up marketing tools and campaigns to assist Health Mart owners in boosting awareness of their stores and health care offerings, in turn retaining current pharmacy patients and drawing new ones.
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At the crux of the program is the Marketing Hub, which gives Health Mart owners the option of choosing individual tactics or prepackaged, integrated campaigns from a catalog of over 100 traditional, digital and social media marketing tools. The new and updated tools include in-store promotional materials, e-mail templates, social media content and automated post management, television and radio production and placement, community outreach and public relations.
"Health Mart pharmacies excel at local, personalized service. However, many owners don't have the time, resources or experience to effectively communicate their offerings and unique strengths," Health Mart president Steve Courtman said in a statement. "Defining their presence in the marketplace demands a balanced marketing effort that successfully blends Health Mart's advantages as a national pharmacy network with the individual store's specific services."
For example, a new social media solution in the Marketing Hub provides automated content for a pharmacy's Facebook page, helping owners bolster their online presence. The solution features more than 600 messages — text, images and video — that owners can use to keep their pages fresh and engaging, with content including tips on healthy lifestyles, seasonal issues like cough/cold and more. Offered as a subscription model, the solution lets each pharmacy have posts automatically published on the store's behalf or select items to post manually.
Also as part of the Local Marketing Support program, owners can access flexible matching funds from Health Mart to offset the cost of creating and executing a range of tactics or campaigns on the Marketing Hub. The matching funds are immediately applied when eligible items are ordered on the Marketing Hub.
In addition, the program provides local marketing coordinators to aid Health Mart owners in using Marketing Hub resources effectively as well as to support the execution of campaigns. The coordinators are available by phone, e-mail or live chat.
"The Local Marketing Support initiative provides Health Mart pharmacies with the right tools and resources to make their voice heard and share the important value they provide in their community," Courtman added.
Last month, Health Mart also launched the Your Pharmacy Online mobile application, the latest element of McKesson's Your Pharmacy Online consumer-facing pharmacy website. The mobile app provides Health Mart patients with a menu of on-the-go prescription management options, including refill requests, refill reminders and notification when a prescription is ready for pickup.
Overall, Health Mart encompasses more than 3,100 locally owned community pharmacies in all 50 states.
Health Mart is America’s fastest-growing independent pharmacy franchise with more than 3,100 locally owned community pharmacies in all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, how to improve their health through diet and exercise, and how to take advantage of lower-cost medication options and prescription-discount cards. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients’ other healthcare providers, to help them manage and improve patients’ health. The Health Mart franchise is owned by Health Mart Systems, Inc., which is an affiliate of McKesson Corporation. Health Mart is proud to be ranked highest in overall customer satisfaction among chain drug stores in the J.D. Power 2012 National Pharmacy Study and named a J.D. Power 2011 Customer Service Champion. To find a locally owned Health Mart pharmacy near you, visit http://www.healthmart.com, where you will also find comprehensive online health and wellness information.
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit http://www.mckesson.com.
McKesson U.S. Pharmaceutical
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