Health Mart Launches New Local Marketing Support Program
WEDNESDAY, NOVEMBER 6, 2013
Marketing Resources Designed to Help Health Mart Pharmacies Promote Their Capabilities as Community Healthcare Providers
SAN FRANCISCO — Health Mart®, a community franchise of more than 3,100 independently owned pharmacies across all 50 states, today announced the launch of its new Local Marketing Support program designed to make it easier for Health Mart owners to grow their business by attracting new patients and driving new revenue. The Local Marketing Support program provides matching funds and comprehensive marketing tools and campaigns, letting Health Mart owners increase awareness of their store and community care offerings.
"Health Mart pharmacies excel at local, personalized service; however, many owners don’t have the time, resources or experience to effectively communicate their offerings and unique strengths. Defining their presence in the marketplace demands a balanced marketing effort that successfully blends Health Mart’s advantages as a national pharmacy network with the individual store’s specific services," said Steve Courtman, president, Health Mart. "The Local Marketing Support initiative provides Health Mart pharmacies with the right tools and resources to make their voice heard and share the important value they provide in their community."
Local Marketing Support: Designed to let owners market their pharmacy in their own way, the Local Marketing Support program helps franchise owners attract new patients and retain current customers to help grow revenue in the following ways:
The Marketing Hub: Developed to meet the marketing needs of Health Mart owners, the new Marketing Hub provides Health Mart stores with a variety of resources to promote their pharmacy. Owners have the option of selecting individual tactics or pre-packaged integrated campaigns from a catalog of more than 100 traditional, digital and social media marketing tools. The new and updated marketing tools include in-store promotional materials, email templates, social media content and automated post management, TV and radio production and placement, community outreach and public relations.
A new social media solution helps owners enhance their online presence, by providing automated content for a pharmacy’s Facebook page. More than 600 messages – text, images and video – are available to help owners keep their pages fresh and engaging all year long, offering general tips on healthy lifestyles, seasonal issues like cough/cold and more. Offered as a subscription model, each pharmacy can choose to have posts automatically published on the store’s behalf or select items to post manually.
Flexible matching funds: Owners are able to use flexible matching funds from Health Mart to offset the cost of creating and executing a variety of tactics or campaigns on the Marketing Hub*. To simplify the ordering process, the matching funds are immediately applied when eligible items are ordered on the Marketing Hub.
Local Marketing Coordinators: Health Mart marketing coordinators are available by phone, email or live chat. Local Marketing Coordinators help owners utilize the Marketing Hub resources effectively and support the execution of campaigns.
"Access to the Local Marketing Support program is just one of the many benefits our franchise owners can access by being a part of the Health Mart network," said Courtman. "As a franchise, we are constantly offering new and upgraded products and services to help our owners succeed in this increasingly competitive market. We provide support for our owners so that they can improve their pharmacy’s business health and stay focused on their patient’s health."
About Health Mart ®
Health Mart also recently launched the Your Pharmacy Online℠ mobile application, the newest component of McKesson’s Your Pharmacy Online consumer-facing pharmacy website. The mobile app provides Health Mart patients with convenient, on-the-go prescription management options, including submitting refill requests, receiving refill reminders or receive a notification when a prescription is ready for pick up. The Your Pharmacy Online suite of services are cost-effective and can lead to improved patient medication adherence and drive positive health outcomes while increasing prescription volume.
For more information, please visit McKesson's online newsroom at www.mckesson.com/newsroom.
Health Mart is America's fastest-growing independent pharmacy franchise with more than 3,100 locally owned community pharmacies in all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, and how to take advantage of lower-cost medication options. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients' other healthcare providers, to help them manage and improve patients' health. The Health Mart franchise is owned by Health Mart Systems, Inc., which is an affiliate of McKesson Corporation. To find a locally owned Health Mart pharmacy near you, visit http://www.healthmart.com, where you will also find comprehensive online health and wellness information.
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit http://www.mckesson.com.
* Except exterior signage, store décor, clothing, and promotional items
McKesson U.S. Pharmaceutical
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