Health Mart® Introduces Private-Label Over-the-Counter Products
Tuesday, November 1, 2011
Health Mart Line Will Roll Out Diabetes Products to Kick Off American Diabetes Month
SAN FRANCISCO - November 1, 2011—Health Mart® a leading network of more than 2,900 independently owned pharmacies, today introduced Health Mart brand products, its line of private-label, over-the-counter healthcare products. Designed to help community pharmacies build closer customer relationships and enhance the pharmacist's image as a healthcare provider, the Health Mart private label will launch with diabetes products to coincide with American Diabetes Month.
"Health Mart pharmacies continue to be recognized by consumers as healthcare leaders; this is most recently exemplified by the franchise ranking highest in overall customer satisfaction among chain drug stores in the J.D. Power National Pharmacy Study," said Brian Tyler, president, McKesson U.S. Pharmaceutical. "The Health Mart private label will help our Health Mart pharmacists advance their relationships with customers with an affordable, high-quality line of over-the-counter health products."
The distinctive Health Mart private-label packaging was created by a world-class package-design agency with input from both consumers and pharmacists. The package design features a white lab coat combined with the iconic mortar and pestle to reinforce the promise of personalized patient care that Health Mart customers already receive from their trusted local Health Mart pharmacist.
"McKesson continues to provide Health Mart pharmacies with innovative solutions and tools that support our goal of delivering high-quality, personal care to our communities," said Michael Butler, PharmD., Village Health Mart, Hot Springs Village, Arkansas. "We are very excited about the launch of the Health Mart private label during American Diabetes Month, as studies have shown that community pharmacists can play an important role in helping diabetic patients better manage their condition. In addition to valuable programs such as the Diabetes Life Center and the Health Mart Healthy Living Tour, the Health Mart private-label diabetes products will further enable us to showcase our leadership in diabetes care."
Launching with diabetes care, additional healthcare categories will be added regularly with smoking-cessation and analgesics products scheduled to launch in January 2012. The Health Mart private label will grow to include products for upper respiratory, baby care, first aid, personal diagnostics, skin care, vitamins, incontinence, eye and ear care, and digestive health categories.
According to Nielsen, private-label products are growing faster than branded products across most over-the-counter categories, with sales increasing 7% over the past year. Items for the Health Mart private label were selected through a careful analysis of the best-performing products as preferred by consumers. The new line provides Health Mart pharmacies the ability to offer high-quality products at retail prices as much as 20.40% less than national brand varieties.
About Health Mart
Health Mart is America's fastest-growing independent pharmacy network with more than 2,900 locally owned community pharmacies in all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, how to improve their health through diet and exercise, and how to take advantage of lower-cost medication options and prescription-discount cards. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients' other healthcare providers, to help them manage and improve patients' health. The Health Mart franchise is owned by McKesson Corporation. Health Mart is proud to be ranked highest in overall customer satisfaction among chain drug stores in the J.D. Power 2011 National Pharmacy Study and named a J.D. Power 2011 Customer Service Champion. To find a locally owned Health Mart pharmacy near you, visit Health Mart®, where you will also find comprehensive online health and wellness information.
Back to News page