Health Mart® Introduces Private-Label Vitamins
Tuesday, February 21, 2012
Health Mart Also Launches Vitamin Finder, a Personalized Wellness-Driven Vitamin Recommendation Tool
SAN FRANCISCO - February 21, 2012—Health Mart®, a leading network of more than 2,900 independently owned pharmacies, announced the introduction of Health Mart brand vitamins and nutritional supplements, the latest addition to its line of private-label, over-the-counter healthcare products.
Health Mart launched the private label with diabetes-care products in November 2011 and recently added smoking-cessation and analgesics products. The distinctive Health Mart private-label package design features a white lab coat combined with the iconic mortar and pestle to reinforce the personalized patient care that Health Mart customers already receive from their trusted local Health Mart pharmacist. To help community pharmacies build closer customer relationships and enhance the pharmacist's image as a healthcare provider, additional healthcare categories will be added throughout 2012.
Health Mart is also launching the 2012 Vitamin Finder in conjunction with the Health Mart brand vitamins. The Vitamin Finder is a new Internet-based, personalized wellness-driven vitamin-recommendation tool that leverages the fact that 79% of consumers use the Internet to research nutrition products. This innovative new tool will provide consumers with accessibility to make smart choices on quality Health Mart items, and strengthen their relationship with their Health Mart pharmacist. The Vitamin Finder is available at www.healthmart.com.
"As more and more Americans choose to take control of their health, vitamins are becoming an increasingly important part of their daily routines. We are proud to introduce a line of premium-quality vitamins and nutritional supplements that offer Health Mart customers exceptional value," said Matt Lowe, vice president, retail marketing at McKesson. "Vitamin consumers are savvy shoppers that read and compare labels. We are excited to offer a full line of high-quality vitamins and supplements and expect the new Vitamin Finder to be a valuable tool to help Health Mart customers find the vitamin products that most closely meet their needs in terms of formula, count size and dosage form."
"There is no question that value is playing a major role in consumers' buying decisions, even when it comes to health-related products. As a Health Mart pharmacy, we are proud to be able to offer a wide range of private-label products that provide significant value and carry the same quality as the national brands consumers know and trust," said Jennifer Harrison of Hills Drugs of Easton, Maryland, a Health Mart pharmacy. "We love the look of the Health Mart brand as it reinforces our relationship with customers and makes it easy for them to follow it directly from the TV ads to our stores."
According to SymphonyIRI Group, vitamins are a $3.3 billion category and have grown nearly 5% over the past year. Store-brand vitamins have reached $0.9 billion in sales, approximately 26% of category sales. The largest segments in the category and for store brands are multivitamins, bone/joint, letters and heart health.
About Health Mart
Health Mart is America's fastest-growing independent pharmacy network with more than 2,900 locally owned community pharmacies in all 50 states. Health Mart pharmacists provide personalized care and take the time to help patients understand their prescription-drug coverage, how to safely manage multiple medications, how to improve their health through diet and exercise, and how to take advantage of lower-cost medication options and prescription-discount cards. As an important member of the healthcare team, Health Mart pharmacists possess strong clinical knowledge and partner with their patients, and their patients' other healthcare providers, to help them manage and improve patients' health. The Health Mart franchise is owned by McKesson Corporation. Health Mart is proud to be ranked highest in overall customer satisfaction among chain drug stores in the J.D. Power 2011 National Pharmacy Study and named a J.D. Power 2011 Customer Service Champion. To find a locally owned Health Mart pharmacy near you, visit www.healthmart.com, where you will also find comprehensive online health and wellness information.
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