McKesson's Focus on Growth Resonates with Community Pharmacy Owners and Pharmacists at McKesson ideaShare 2012
June 25, 2012
Taking action and sharing ideas focused on achieving better business and patient health is top of mind for McKesson ideaShare attendees
MCKESSON IDEASHARE — Las Vegas — June 25, 2012— McKesson, one of the largest healthcare services company in the country, today kicked off McKesson ideaShare 2012 at the Venetian Resort in Las Vegas by fueling the growth of community pharmacy with business-building solutions. Retail independent pharmacy owners and pharmacists came to ideaShare to get in-depth industry knowledge from thought leaders and peers that will help them stay relevant and differentiate themselves with their customers and patients.
“By bringing together owners and leaders from across the country to share ideas and best practices, McKesson is helping community pharmacy owners and pharmacists achieve better business health and better patient care, in addition to better connecting them with their communities” said Brian Tyler, president, McKesson U.S. Pharmaceutical. “McKesson fully believes in the future of community pharmacy and ideaShare is one of the best opportunities for us to engage with our customers to understand their growth goals and specific needs.”
Growing the Pharmacy Patient Base:— Retail independent pharmacy owners who do not have the advertising budget of a chain drug store are implementing business tools such as the Physician Outreach Program (POP) that allow them to identify and promote their unique capabilities to prescribers and patients. POP which launched last year to Health Mart pharmacies, will now be available to all of McKesson independent and regional retail customers. Independent pharmacies looking to connect with the broader healthcare team in their communities and seize new opportunities to attract new patients can now access more than 1 million prescriber records to tailor their marketing strategies.
“McKesson’s Physician Outreach Program gives our pharmacy a clear-cut approach for who we need to target and who we need to have a business relationship with in the community,” said Snehal Patel, PharmD, Health Shoppe Pharmacy, East Brunswick, NJ. “In the past we always worried about taking care of the patient, thinking the rest will follow. Now we know it isn't just about the patient — we have to fit in the triad of care of physicians, patients and pharmacists. This program allows us to do that.”
Growing the Pharmacy Future: — According to the NCPA, after decades of declining numbers, independently-owned community pharmacies are on the rebound – and growing in strength. McKesson’s RxOwnership® program, dedicated to providing independent pharmacy owners, prospective owners and pharmacy students with the tools to help them map out their future, supported 288 start ups in its fiscal year 2012.
“Every pharmacist has a different future in mind when it comes to their business goals,” said Bob Graul, national VP, McKesson RxOwnership. “From considering pharmacy ownership to expanding to multiple locations to exiting the market, pharmacists can benefit from our experienced advisors, in addition to our one-of-a-kind tools that help guide them through the ownership or succession planning process.”
Growing the Pharmacy Business: — Health Mart continues to invest in solutions that help its franchisees attract new customers, maximize the value of their existing customers and increase their efficiency so they can grow their businesses. In the past 12 months, Health Mart has completed its comprehensive line of private-label over-the-counter healthcare products, launched a consumer-facing online platform, revamped the Health Mart Marketing Tool Kit, modernized the pharmacy store design and much more. With nearly 3,000 stores across the country, Health Mart is quickly becoming the franchise model of choice for independent pharmacy owners looking to complement their local identity with a national brand.
For more information on all of McKesson’s announcements from McKesson ideaShare 2012, please visit McKesson’s online newsroom at www.mckesson.com/newsroom.
McKesson Corporation, currently ranked 14th on the FORTUNE 500, is a healthcare services and information technology company dedicated to making the business of healthcare run better. We partner with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the spectrum of care to build healthier organizations that deliver better care to patients in every setting. McKesson helps its customers improve their financial, operational, and clinical performance with solutions that include pharmaceutical and medical-surgical supply management, healthcare information technology, and business and clinical services. For more information, visit http://www.mckesson.com.
McKesson U.S. Pharmaceutical
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